Privacy Policy
Catapultor, operated by JBW Investments, Inc.
Last updated: 18 August 2026
1. What Catapultor is, in privacy terms
Catapultor turns an article you have published into a set of social media assets
that you download and post yourself.
Two things follow, and they shape everything below:
- Catapultor never publishes anything on your behalf. It holds no permission
to post, comment, message, or advertise from any account. There is no code path
that writes to a social platform.
- Every social connection is read-only. We ask for permission to read how
content performed. We do not ask for permission to act.
2. Information we collect
2.1 Information you give us
| Data | Why | Required |
|---|---|---|
| Email address | Account identity, and notifications you have asked for | Yes |
| Article URLs you submit | To fetch and atomize the article | Yes |
| Brand details (voice, audience, colours, fonts, handles) | To make output sound and look like you. Inferred from your public site, then shown to you for editing | Inferred; editable |
| Publication category and posting cadence | To choose an appropriate content sequence | Yes |
| Phone number | Only if you opt in to SMS reminders | No |
2.2 Information from connected accounts — read-only
If you connect a Meta account (Instagram, Facebook Page, Threads), we read:
- Your account or Page identity — name, ID, profile picture
- A list of Pages and linked Instagram accounts you administer
- Content you have already published, and its engagement metrics
We request these permissions and no others: instagram_basic,
instagram_manage_insights, pages_show_list, pages_read_engagement,
threads_basic, public_profile.
We never request any publishing permission. Not pages_manage_posts, not
instagram_content_publish, not threads_content_publish. If a future version
of Catapultor ever needed one, it would require your explicit, separate consent,
and this policy would be updated first.
If you later connect Google Analytics or Search Console, we read traffic and
search performance for the properties you select. Read-only, and only those
properties. Catapultor requests no access to Gmail, Drive, Contacts, or any other
Google service.
2.3 Information generated by using the product
We keep an append-only record of activity in your account — generations,
downloads, edits, connections. This is how the dashboard shows your history and
how we debug problems. It is tied to your account and is not sold or shared.
2.4 What we do not collect
- We do not collect payment card details. If you subscribe, payment is handled by
our payment processor and card numbers never reach our servers.
- We do not buy personal data from third parties.
- We do not track you across other websites, and we run no advertising pixels on
the product.
3. How we use information
Only for these purposes:
1. Producing your assets and making them sound and look like your brand.
2. Showing you how content you posted performed.
3. Sending communications you have asked for — a post is due, a number moved.
We send when there is a reason, never on a fixed daily schedule.
4. Operating, securing and debugging the service.
5. Meeting legal obligations.
We do not sell personal information. We do not use your content or your
connected-account data to train machine learning models.
4. AI processing
Generating assets involves sending your article's text and your brand record to a
third-party AI model provider. That provider processes the text to produce your
posts. We do not permit that content to be used to train their models.
Your connected-account metrics are not sent to any AI provider.
5. Who we share with
Only service providers who make the product work, each limited to what their job
requires: our hosting and database providers, our AI model provider, our email
and SMS providers, and our payment processor.
We also disclose information if required by law, or to protect rights and safety.
If the business is sold, account data may transfer as part of that transaction.
You would be told before any transfer, and your export and deletion rights
(§7) survive it.
6. Retention
We keep your account data while your account is open. If you close it, we delete
your personal data within 30 days, except where law requires us to keep records
(for example, invoices).
Because Catapultor is a self-serve product with a written sunset clause, if we
ever discontinue it you get 30 days' notice and a full export before shutdown.
7. Your rights
Wherever you live, you can:
- Export everything we hold about you, in a machine-readable format
- Delete your account and personal data — see
DATA_DELETION.md - Correct anything inaccurate
- Disconnect any social or analytics account at any time, which immediately
ends our access
- Withdraw consent for SMS or email at any time
Depending on where you live you may also have rights to object to or restrict
processing, and to complain to your data protection authority.
Exercise any of these by emailing privacy@catapultor.com. We respond within
30 days, and we do not charge for it.
Revoking Catapultor's access from Meta's or Google's own settings also works
immediately, and does not require contacting us.
8. Security
Data is encrypted in transit and at rest. Access tokens are stored encrypted.
Every record in our database carries an owner and is isolated at the database
level, so one customer's data cannot be read by another. Access to production
systems is limited to those who need it.
No system is perfectly secure. If a breach affects your personal data, we will
notify you and the relevant authority as the law requires.
9. Children
Catapultor is for publishers and businesses and is not directed at children. We
do not knowingly collect data from anyone under 16. If we learn we have, we
delete it.
10. International transfers
We are based in the United States and process data there. If you are in the UK,
EEA or Switzerland, we rely on Standard Contractual Clauses or another lawful
transfer mechanism.
11. Changes
If we change this policy materially, we will email you before it takes effect.
The "last updated" date above always reflects the current version.
12. Contact
JBW Investments, Inc.
Privacy enquiries: privacy@catapultor.com